My Best Birthday — Terms of Use
Effective date: 25 September 2026 Version: 1.1
These Terms of Use (the Terms) apply to your use of My Best Birthday (the Platform), including our website, any subdomains, and any related features we provide from time to time.
By accessing or using the Platform, you agree to these Terms.
1. About us
My Best Birthday is a UK-based online directory that helps parents and families find children’s birthday party suppliers and venues (Businesses, Party Partners).
We are a listing and marketing platform only. We do not provide party services, we do not manage bookings, and we do not process payments between families and Businesses.
Company details:
- Legal name: My Best Birthday Limited
- Company number: 17309994
- Registered office: 128, City Road, London, EC1V 2NX
- Contact email: contact@mybestbirthday.co.uk
2. Definitions
- Visitor / User / Parent: anyone browsing the Platform, including parents/families using the directory.
- Business / Party Partner / Advertiser: a supplier or venue listed on the Platform, whether claimed or unclaimed.
- Listing: a page for a Business on the Platform.
- Claimed Listing: a Listing controlled/managed by the Business via an account.
- Unclaimed Listing: a Listing created from publicly available information and not yet claimed by the Business.
- Content: text, images, logos, videos, reviews, and other material on the Platform.
3. Who these Terms apply to
These Terms apply to:
- Visitors/Parents using the directory and any consumer-facing features; and
- Businesses/Advertisers creating, claiming, managing, or paying for Listings or advertising packages.
If you are using the Platform on behalf of a Business, you confirm you have authority to bind that Business to these Terms.
4. Eligibility and accounts
4.1 Age
The Platform is intended for adults. If you are under 18, you must not create an account.
4.2 Accounts
Some features require an account (for example, saving Saved Favourites, creating Gift Lists, setting Birthday Reminders, or managing a Listing).
You must provide accurate information and keep your account details secure.
We may suspend or terminate accounts where we reasonably believe there has been misuse, fraud, or breach of these Terms.
4.3 Duplicate, fake, or inactive accounts
We reserve the right to remove or restrict duplicate accounts, fake accounts, or accounts that appear to be created primarily for spam, SEO manipulation, or artificial visibility.
5. The directory and how it works
5.1 Listings are informational
Listings are provided to help Users discover Businesses. Any contract for services is between the User and the Business.
5.2 Public-source aggregation and unclaimed Listings
We may collect, aggregate, categorise, and display publicly available business information from sources such as websites, directories, social media platforms, mapping services, and publicly accessible business profiles.
We may create Listings using that information.
If you are a Business and believe an unclaimed Listing is inaccurate, you can contact us to request an update.
5.3 Claimed Listings
Businesses may claim a Listing and update it. We may require verification before allowing a claim.
5.4 Our right to edit, optimise, merge, or remove Listings
We reserve the right to edit, reformat, categorise, optimise, shorten, merge duplicates, or remove Listings (including inactive Listings) for operational, editorial, legal, quality, or platform consistency purposes.
5.5 No endorsement
A Business’s presence on the Platform (including any Listing, verification status, badge/label, category placement, search ranking, or featured placement) does not constitute an endorsement, recommendation, certification, or guarantee by My Best Birthday.
6. Verification (Businesses)
We may carry out checks to help reduce misuse (for example, verifying a Business email, phone number, website, or social profiles, and in some cases requesting additional evidence such as ID or proof of trading).
Important:
- Verification is not a guarantee that a Business is safe, suitable, insured, qualified, or vetted.
- Verification is typically point-in-time and may not be repeated.
- Users should always do their own checks before booking (for example, reviews, references, insurance, qualifications, and DBS/safeguarding where relevant).
7. Business responsibilities (Advertisers / Party Partners)
Businesses are responsible for their own services and must:
- Comply with all applicable laws and regulations relevant to their business and the services they provide (including consumer protection, health and safety, licensing/permits, and advertising standards).
- Hold and maintain appropriate insurance for their activities (for example, public liability insurance and any other cover that is standard or required for their sector).
- Hold and maintain any required qualifications, checks, and permissions relevant to their services (for example, DBS checks where appropriate, safeguarding policies, food hygiene certification, or venue permissions), and provide evidence if we reasonably request it.
- Ensure all information in their Listing is accurate, current, and not misleading, including pricing (if shown), service descriptions, availability statements, locations served, and contact details.
- Only upload content they own or have permission to use, including photos, videos, logos, music, and written text, and ensure it does not infringe any third-party intellectual property rights.
- Have the right to promote and offer the services advertised and ensure that any claims (for example, “award-winning”, “certified”, “fully insured”) are true and can be substantiated.
- Respond to enquiries and bookings directly and handle all customer service, complaints, refunds, cancellations, and disputes relating to their services.
- Not use the Platform for unlawful, harmful, or offensive content, spam, or any behaviour that could damage the reputation of My Best Birthday or other Businesses.
We may suspend or remove Listings that, in our reasonable opinion, breach these Terms, are misleading, or pose a risk to Users.
7.1 Business indemnity
If you are a Business, you agree to indemnify My Best Birthday Limited against reasonable losses, liabilities, damages, costs and expenses (including reasonable legal costs) that we incur as a result of a third-party claim, demand or legal or regulatory action, to the extent that it arises from:
- the services or products you provide, or your acts or omissions in providing them;
- your breach of these Terms or of any applicable law or regulation;
- inaccurate, misleading or unlawful information that you provide for your Listing or otherwise submit to the Platform; or
- any claim that content you provide to the Platform infringes another person’s intellectual property, privacy or other legal rights.
This indemnity applies only to losses and costs that are lawfully recoverable and will not apply to the extent that a loss or claim was caused by My Best Birthday’s own negligence, breach of these Terms or unlawful conduct.
8. Advertising packages, fees, and payment (Businesses)
8.1 Packages
We may offer free and paid advertising packages (for example, monthly or annual plans). Package features may change over time.
8.2 Billing and renewals
Where you purchase a paid package, you agree to pay the fees shown at checkout.
Unless stated otherwise, paid packages renew automatically until cancelled.
8.3 Cancellations
- Monthly plans: you can cancel at any time. Your plan will remain active until the end of the current billing period and will not renew.
- Annual plans: fees are non-refundable once paid, unless required by law.
8.4 No guarantee of leads or bookings
We do not guarantee enquiries, leads, bookings, revenue, customer engagement, or business performance from any Listing or advertising package.
8.5 Search ranking and visibility
Search rankings, featured placements, and visibility may vary over time and are influenced by multiple factors including package level, profile completeness, user behaviour, location relevance, and Platform algorithms. Rankings and placement are not guaranteed.
8.6 Price changes
We may change our pricing. If you are on a recurring plan, we will give reasonable notice of changes before they take effect.
8.7 Goodwill refunds or credits
Any refunds, credits, or goodwill gestures offered outside your statutory rights are entirely at our discretion and do not create an ongoing entitlement.
8.8 Non-exclusivity
Unless expressly agreed in writing, Listings and advertising arrangements are non-exclusive.
9. Featured listings and editorial placements
Any “featured”, “spotlight”, or similar placements are editorial and at our discretion. They are not a separate purchasable service unless we explicitly state otherwise.
We may remove or change featured placements at any time.
10. User features (Saved Favourites, Gift Lists, Birthday Reminders)
We may offer features such as Saved Favourites, Gift Lists, Birthday Reminders, and downloadable resources. These features are provided for convenience only.
We do not guarantee that reminders will be delivered at a particular time, that links will remain available, or that third-party retailers will have stock.
10.1 Birthday Reminders are functional (service) communications
Birthday Reminder emails are service/functional communications, not marketing.
- You can manage and delete Birthday Reminders within your account at any time.
- Deleting a Birthday Reminder stops future reminder emails for that reminder.
- If you delete your account, your Birthday Reminders are removed and future reminder emails will stop.
10.2 Child data
Where you submit information relating to a child (for example, a child’s name and birthday for Birthday Reminders or Gift Lists), you confirm you are a parent, guardian, or authorised adult with permission to provide that information.
10.3 Gift Lists and “claiming” items
Where we provide Gift List features, you acknowledge that:
- Gift Lists may contain links to third-party websites and products.
- If we provide a “claim”, “reserve”, or similar feature, it is intended as a convenience only.
- We do not guarantee that claiming will prevent duplicate purchases, that claims will always save correctly, or that other people will see the most up-to-date claim status.
- We are not responsible for duplicate purchases, misunderstandings between gift-givers, or any loss arising from reliance on Gift Lists or claim status.
We may remove Gift Lists, items, or links where we reasonably believe they are unsafe, inappropriate, unlawful, misleading, or infringe third-party rights.
10.4 Beta / experimental features
Some features may be released as beta, trial, or experimental functionality and may change or be withdrawn without notice.
11. Affiliate links and third-party links
Some links on the Platform may be affiliate links. This means we may earn a commission if you click a link and make a purchase, at no extra cost to you.
We may also use affiliate tools that automatically convert standard links into affiliate links (including within Gift Lists).
We do not control third-party websites and are not responsible for their content, availability, pricing, stock, delivery, returns, or customer service.
12. Reviews and user-generated content
We may allow Users to submit reviews, ratings, comments, photos, or other content.
We may moderate, remove, or refuse content at our discretion (for example, where we believe it is fake, defamatory, unlawful, irrelevant, or breaches these Terms).
Businesses must not attempt to manipulate reviews (for example, by offering incentives for positive reviews, posting fake reviews, or harassing reviewers).
13. User content licence and marketing use
By uploading content to the Platform (including for example logos, photographs, descriptions, profile images, reviews, and other materials), you grant My Best Birthday a non-exclusive, worldwide, royalty-free licence to host, store, display, reproduce, resize, adapt, and use that content for the purpose of operating, improving, promoting and marketing the Platform and the relevant Listing or account.
You confirm you have the necessary rights to grant this licence.
We may feature Listings, photographs, logos, reviews or other user-submitted content in marketing materials, social media, emails or promotional campaigns relating to My Best Birthday.
14. Intellectual property
All intellectual property rights in the Platform, including its branding, design, software, content (excluding user-submitted content) and databases, belong to My Best Birthday or its licensors.
You must not copy, reproduce, distribute, or create derivative works from the Platform or our Content except as permitted by law or with our written permission.
If you believe content on the Platform infringes your intellectual property rights, please contact us to request an update.
15. Acceptable use
You must not:
- Use the Platform for unlawful purposes.
- Upload or share content that is harmful, offensive, or infringes rights.
- Attempt to gain unauthorised access to the Platform.
- Scrape, crawl, or harvest data from the Platform in a way that is not permitted.
- Interfere with the security or operation of the Platform.
We may suspend or terminate access where we reasonably believe there has been misuse.
16. Suspension and termination
We may suspend or terminate your account or access to the Platform if you breach these Terms or if we reasonably believe it is necessary to protect Users, Businesses, or the Platform.
You may delete your account at any time.
17. Disclaimers and limitation of liability
17.1 Our role
My Best Birthday operates the Platform as a directory and marketing service. We do not provide the party services advertised by Businesses and we are not a party to any agreement between a User and a Business.
Businesses are responsible for their own services, products, conduct, information and compliance with applicable laws and regulations.
We are not responsible for the acts or omissions of a Business, or for the quality, safety, suitability, availability or performance of services or products supplied by a Business, except where responsibility arises from something that My Best Birthday itself has done or failed to do and liability cannot lawfully be excluded or restricted.
17.2 Platform availability and information
We take reasonable steps to operate and maintain the Platform, but we do not guarantee that it will always be available, uninterrupted or free from errors.
Information about Businesses may be provided by Businesses themselves or obtained from publicly available sources. Although we may moderate, edit or verify certain information, we do not guarantee that every Listing or item of third-party information will always be complete, accurate or up to date.
Users should make their own appropriate checks before engaging or booking a Business.
17.3 Consumers
If you use the Platform as a consumer, nothing in these Terms affects your statutory rights.
We do not exclude or restrict our liability where it would be unlawful to do so.
Where we are responsible for a breach of these Terms or for failing to exercise reasonable care and skill, we are responsible for loss or damage that is a foreseeable result of that breach or failure.
We are not responsible for losses that were not foreseeable, or for business losses arising from use of the Platform for purposes connected with a trade, business, craft or profession.
17.4 Businesses
If you use the Platform for business purposes, we will not, to the extent permitted by law, be liable for indirect or consequential losses, or for loss of profit, revenue, business, anticipated savings, goodwill or business opportunity arising from your use of the Platform.
Nothing in these Terms guarantees that a Listing, advertising package, search position or other Platform feature will generate enquiries, leads, bookings, revenue or any particular commercial result.
17.5 Liability that is not excluded
Nothing in these Terms excludes or restricts liability for:
- death or personal injury caused by our negligence;
- fraud or fraudulent misrepresentation; or
- any other liability that cannot lawfully be excluded or restricted.
18. Changes to the Platform and these Terms
We may update the Platform and these Terms from time to time.
If we make material changes, we will take reasonable steps to notify Users (for example, via the Platform or email).
Features may also be introduced, withdrawn or modified as the Platform develops. Continued use of the Platform after such changes constitutes acceptance of the updated functionality, subject to these Terms and any applicable legal requirements.
19. Governing law
These Terms are governed by the laws of England and Wales.
Courts of England and Wales have exclusive jurisdiction.
20. Marketing communications
We may segment or tag users based on how they use the Platform (for example, whether you create an account, claim a Listing, save Saved Favourites, create Gift Lists, or set Birthday Reminders) to help operate the Platform, personalise features, and tailor communications.
Where you have provided marketing consent, we may send you marketing communications relating to My Best Birthday, birthday planning, selected commercial partners, affiliate promotions, platform updates and related products or services.
You may withdraw your marketing consent at any time through your account or by using the unsubscribe link included in marketing emails.
Where required by law, we will obtain your consent for marketing communications. Further details are set out in our Privacy Policy.
21. Contact
If you have questions about these Terms, contact us at contact@mybestbirthday.co.uk.